Alkemy X creates IRL trailer activation for Hulu’s Only Murders in the Building

Creative studio Alkemy X and Hulu have teamed up to project the star-studded cast of the streamer’s upcoming murder mystery series Only Murders in the Building onto the iconic NYC skyline to promote the new series in a thrilling projection-mapping experience.

The experience uses The Museum of Arts and Design building in NYC’s Columbus Circle as a fitting backdrop for an IRL trailer for the new series, with the characters’ murder investigating hijinks projected onto the building. 

The series follows three strangers (Steve Martin, Martin Short and Selena Gomez) who share an obsession with true crime and suddenly find themselves wrapped up in one. When a grisly death occurs inside their exclusive Upper West Side apartment building, the trio suspects murder and employs their precise knowledge of true crime to investigate the truth.

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