Joe Dixon specializes in cinematic, character-led comedy with an eye for VFX integration. After cutting his teeth in music videos, Joe swiftly moved into commercial directing beginning with his Shots YDA recognized Diesel ad, ‘Dogs in Sunglasses’. His interactive campaign for Expedia landed him Gold and a Silver Cannes Lions. Arranging a Baby Banquet for Sainsbury’s and shooting a world record 80 commercials for Argos added to his virtual awards cabinet, with more Cannes Lions, APA show and British Arrow awards. His work never fails to bring a smile, a laugh and occasionally a little tear.