Alkemy X
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Hulu’s “The Veil”

While Hulu viewers have enjoyed the return of the platform’s annual Huluween hub all month long, they’ve been secretly haunted by the spirit of Uluh. The spot “The Veil" features aspiring Hollywood actress Uluh, a character created by creative studio Alkemy X, who suddenly dies in a fatal accident. 

But she gets a second chance at fame when she returns to haunt Huluween, where she is watched by millions of viewers. 

Read more from Campaign here.