Alkemy X Teams with Hoosier Lottery to Let Tickets Run Wild in Super Bowl Ad
Directors Rupert Cresswell and Rob Shaw transform 'Wild Multiplier' scratch-offs into origami animals in campaign from The Buntin Group
Award-winning global entertainment company Alkemy X teams up with Nashville-based agency The Buntin Group to let tickets run wild in a colourful new spot for Hoosier Lottery that aired regionally during Super Bowl LVII. The spot, co-directed by Rupert Cresswell and Rob Shaw, transforms the 'Wild Multiplier' scratch-offs into origami animals leaping off the cards and into the wilderness. The enlivened paper creatures, designed by art director Christine Lim, break free in a park, delighting and surprising nature dwellers as they race toward their scratch-off wins.
The spot follows Alkemy X’s 2022 big game day spot for Headspace starring John Legend, showcasing the international superstar’s audio stories with the meditation app.