Alkemy X

Founded by Astra Dorf in 2008, Astra Reps serves as a creative resource for the media and entertainment industries and beyond.

Award-winning entertainment company Alkemy X has brought on Astra Reps for national US sales representation. Founded by Astra Dorf in 2008, Astra Reps serves as a creative resource for the media and entertainment industries and beyond. Astra brings a passion for connecting the talent and expertise of thoughtful, innovative and solutions-oriented creative companies in branding, advertising, promotion and marketing with studios and brands, including NBCU, Hulu, Urban One and Viacom.

Notes Alkemy X executive producer Jim Huie: “We’re thrilled to be welcoming Astra to our team and to expand our creative offerings in the Network and Entertainment categories.”

Adds Dorf: “I am excited to partner up with Alkemy X and welcome them to the Astra Reps Family. I have been a fan for years and 2022 seems like a fresh time to push the Alkemy X capabilities. The company has an extremely strong production, design and visual effects departments that have resulted in strong co-branded creative work, which the market is extremely primed for and demanding right now."

Astra brings over 25 years of experience across entertainment, media, design, production and digital and social transformation. She began her PR/marketing career at Lee Hunt Associates, one of America’s leading entertainment branding agencies, specializing in TV network launches, design and brand strategy. She promoted LHA’s award-winning talent through key industry press, events, international conferences and more. When LHA was acquired by Razorfish in 1999, she continued to focus on the broadcast, media and entertainment vertical (NY/LA/UK) until 2001, working with clients including NBC, PBS and Arte. After a hiatus to find her zen while getting certified in Vinyasa Yoga, Astra launched a freelance lifestyle PR agency, Astra Logicals. After a few years, she was lured back into the industry by a colleague, leading business development for a prominent design and production company. In 2008, Astra leveraged more than a decade of relationships in the industry to launch Astra Reps. In 2015, she took the opportunity to join Mod Op internally as their Director of Business Development before shifting back to relaunching Astra Reps in 2018. She lives with her teenage daughter and Scottish Fold cat in Washington Heights, NYC and enjoys yoga, spiritual fitness, music, art, culture and nature.